Hub and Spoke Dataset Guide

Hub

The name of each Hub is generated based on the Keywords contained in each spoke in that specific Hub. Each Hub is made up of a group of related Keyword Clusters grouped into Spokes based on the page similarity and relevancy of the top ranking pages for each unique keyword cluster. Our AI reads each current ranking page for each keyword in each keyword cluster; then groups the keyword clusters into Hubs and Spokes to organize them for you.

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Hub Volume

The Hub Volume is the sum of the total search volume of all the Spokes grouped into that Hub. 

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Spoke

The Spoke names are generated from the URLs in each unique Spoke. Each Spoke is made up of a group of keyword clusters that have highly similar ranking pages in Google. There can be multiple, unique Spokes in the same Hub. 

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Keyword

The Keyword is the single highest search volume keyword in a unique keyword cluster within a Spoke. The Keyword represents a unique group of keywords clustered together based on the SERP similarity of that group of keywords current ranking pages in Google.

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Keyword Volume

Keyword Volume is the sum of the total search volume for all the keywords in the clustered keyword group. 

Clustered Keywords

Clustered Keywords is a group of similar keywords grouped together based on the similarity of each keyword's current ranking pages in Google. Two keywords are clustered together in the same cluster if 4 out of the top 10 current ranking pages in Google are the same. 

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